Base for Music.

About the project

Base for Music brings an artist’s streaming numbers, ad campaigns and fan data into one place. It connects Spotify, Google, TikTok and Meta, so music teams can see what is working and where to spend next.

For the launch, AddictCreate made the film that introduces the platform: a fast, product-led story that moves from scattered data to one clear dashboard.

Our role

We handled the animation and the sound design end to end, turning the product’s interface into motion and building the sound that drives the cut.

The approach

• The interface is the hero. Artist stats, campaign results and reporting screens are animated as the centre of every scene.
• One clear thread. The story starts with data spread across platforms and adds one piece at a time until it lands on a single view.
• Sound that moves with the edit. Interface hits, transitions and music are timed to the cuts, so the film feels as fast as the product.

Portrait cut for social

The same story reframed for 9:16 and recomposed scene by scene for phones, rather than cropped from the widescreen film.

Credits

Client: Base for Music
Animation: AddictCreate
Sound design: AddictCreate

Deliverables: launch film in full HD (16:9, 1920 × 1080) and a portrait cut (9:16, 1080 × 1920).