Della.

About the project

Della makes air conditioners and heat pumps for the home. As the brand produced more video, from product features to step-by-step installation guides, every piece needed to look and move the same way.

AddictCreate built Della’s motion toolkit: a complete system of animated brand elements covering the logo, titles, product features, airflow, callouts and transitions. Whoever makes the next Della video, it moves like Della.

Logo animations

Logo reveals in Della’s colourways, white, navy and black, for openers, end cards and stings.

Title cards

Centred and side-aligned title cards for chapters and how-to videos, set in Della’s type and colours.

Product animation

Animated icons for the features that sell the product: fast cooling, energy efficiency, smart control and a lifetime warranty.

Airflow

Airflow animations that show how Della’s air conditioners and heat pumps move air through a room.

Lower thirds and callouts

Lower thirds and step-by-step callouts that point viewers to exactly the right part during installation.

Transitions

Branded transitions for moving between scenes without breaking the look.

Handover

Every element was built in After Effects and delivered with a usage guide and instructions, so Della’s in-house team can produce on-brand videos on their own.

Credits

Client: Della
Motion design and animation: AddictCreate

Deliverables: logo animations, title cards, product animations, airflow animations, lower thirds and callouts, subtitle styles, transitions and a usage guide.